You'd be forgiven if you've never considered turning to your refrigerator when reaching for a makeup application tool, but a new trend taking over social media has revealed that the ultimate ...

Fake it until you make it. svetikd / Getty Images With barely there, no-makeup-makeup continuing to reign supreme among beauty’s elite, it was only a matter of time before freckles became a bonafide ...

Everybody, it's official: BeautyTok (aka beauty on TikTok), has taken over my life. I mean, it's getting to the point where I cannot even go 24 hours without trialing a new and improved makeup hack ...

Editor’s note: Since we first published this story in June, we’ve updated it with a video showing the fake freckles in action. Last summer, I couldn’t go anywhere — or look anywhere on Instagram — ...