The TV station ident - the short, jolly piece of graphics between the programmes that reminds you which channel you're on - ought to be fairly easy to get right. But it has developed into a whole new ...

Channel 4 has this evening launched a new set of promotional idents, the first since 4’s major rebrand two years ago. The films adopt a new tone, though continue to make use of the ‘broken up’ Channel ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Britain’s Channel 4—best known in the US as the original home of cult items like The IT Crowd, Spaced, and Garth Marenghi’s Darkplace, and at home as a tide pool of reality shows and imported American ...

BSkyB has unveiled the biggest overhaul of the on-air look of flagship entertainment channel Sky One in its 20-year history, with idents featuring Lost star Naveen Andrews and Bones' David Boreanaz.

Despite being separated by decades, Apple TV’s new ident and Channel 4’s 1982 launch ident both bucked the prevailing trend when they aired. TV idents are one of the most important things a ...

Channel 4 has commissioned award-winning production company Lupus Films (The Tiger Who Came to Tea, We’re Going on a Bear Hunt) to produce a snowy seasonal ident featuring the beloved characters from ...

British Gas and eco-tech brand Hive have launched 24 idents on Channel 4. Developed by creative agency T&Pm, these idents mark a new collaboration between the brands and Channel 4, announced last ...

Channel 4 has unveiled brand new idents this morning (Wednesday 14th June). The idents were created in collaboration with 17 independent artists and filmmakers and are set to "authentically reflect ...

Fosters has unveiled some of the new idents created by Adam & Eve for the brand’s sponsorship of original Comedy on Channel 4. Set to go live on Thursday 22 March, the idents feature agony uncles Brad ...