Correction: A previous version of this story stated the pilot program found conversion rates increased 123%. Converter rates are the correct metric and they improved by as much 123%. Brands and ...
The UK’s second largest mobile network, O2, has announced that its customers can now top-up their pay-as-you-go (PAYG) accounts through Facebook. A secure app on O2’s Facebook page lets subscribers ...
Users can top up their accounts through a secure app on the page by entering information including their credit card details. Purchases are confirmed on their phone via SMS. The Facebook PAYG top-up ...
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