Target is aiming to spread the holiday cheer—and boost sales—one smile at a time. The retail giant is rolling out the “10-4 program,” requiring employees to smile when within 10 feet of a customer, ...

Target’s newest policy for employees is part of a company-wide effort to lift sales and spirits ahead of the holiday season. The retailer’s new directive is mandating that employees smile, greet and ...

(CNN) – As the holiday season fast approaches, Target is urging its employees to add a little more “jolly” to their work routine. Store employees are now required to smile if they are within 10 feet ...

Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.

With the holiday shopping season already underway, some retailers are putting holiday spirit at the top of their wish list, with Target rolling out a new guest engagement program that instructs ...