Did you know that you can build up a geared bicycle without shifters and have it work flawlessly? It’s true. And it’s one of my favourite yet little-known features of SRAM’s wireless AXS ecosystem.

SRAM has introduced AXS Web, designed for ride analysis. The AXS Web dashboard is for anyone with data-enabled devices, including power metres, tyre pressure sensors and electronic shifting, and will ...

AXS Web is a new SRAM digital tool, giving riders even more data to analyse than before. Harvesting data was once the preserve of pro team riders, but with the preponderance of digital interfaces and ...

After launching the RED eTap AXS 12-speed groupset in February, SRAM has released a Force eTap AXS groupset offering much of the same capability at a lower price point. The key design features of the ...

There are many reasons a rider may want to upgrade their road or gravel bike. Sometimes, cyclists swap components for added comfort or to achieve a better bike fit. While other times, they switch ...

Earlier this season, we saw evidence of a new SRAM 12-speed road group coming, thanks to public sightings of Jeremy Powers and Wout van Aert’s bikes in Rochester, Gavere and Tabor. Now we’ve got the ...