Web redirection through universal resource locator (URL) shorteners is adding extra seconds to page load time and only a few have optimized their domain name servers (DNS) for international users, ...

A website can lose not only visitors but search engine rankings as well if the search engine is not able to follow URLs to that site. It is therefore essential to get the redirects correctly in place.

Google's John Mueller said it would be better to offer personalization to users through dynamically tweaking the content on the page versus redirecting that user to a different page with personalized ...

A URL redirection flaw on the NBC News website could be used by scammers to give links a false sense of added trust. This is in addition to ongoing abuse of MSNBC’s publicly available Bitly API key, ...

Brands are increasingly eager to expand and engage with diverse audiences across multiple locations, campaigns, and time zones. They need a tool that can adapt ...