SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

NEW ORLEANS — Openness is now a keyword for software vendor SAP AG, which was once notorious for taking an all-or-nothing approach to its applications and discouraged integration with rival software ...

Continuing its push past ERP, SAP unveiled a plethora of enhancements to its newest application suite, mySAP CRM, at its annual customer gala in Boston, Saphire 05. In addition, SAP rolled out a new ...